H Foster
For over 140 years, H Foster has been supplying chemicals and formulations to the cosmetic, skincare and chemical industries. Branching out into the at-home craft market, H Foster needed a secondary brand identity with a corresponding e-commerce website that appealed to consumers.
Courtesy of Nixon Design
Role
Information Architecture
User Experience
Design Direction
In a workshop, we established the differences between their B2B and consumer audiences, their needs, goals and wider website objectives.
Responsive wireframes of key e-commerce pages, navigation and filter.
Dropdown mega menu.
Responsive product wireframes.
Product page, responsive tablet design.
Product page, responsive mobile design.
H Foster 1975 homepage design