Tom Raffield

Tom Raffield is a contemporary lighting and furniture brand known for its innovative products, stocked by retailers including John Lewis and Heal’s. The new website needed to serve as their main e-commerce and marketing platform whilst appealing to consumers, trade clients and retailers.

Courtesy of Nixon Design

 

Role

Information Architecture
User Experience

Responsive wireframes of key e-commerce pages, navigation and filter.

Responsive wireframes of key e-commerce pages, navigation and filter.

 
Dropdown mega menu with cross sells through to key collections.

Dropdown mega menu with cross sells through to key collections.

 
Product customisation.

Product customisation.

 
Responsive product wireframes.

Responsive product wireframes.

 
Product page, responsive tablet design.

Product page, responsive tablet design.

 
 
Product page, responsive mobile design.

Product page, responsive mobile design.

 
Tom Raffield homepage design.

Tom Raffield homepage design.

Project credits 

Product photography and styling by Sideways
Lifestyle imagery by Tom Young and Ally Sopp

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